Recently I started using Twitter. I must confess I wasn’t very fond of it. I just didn’t understand what use I could get out of it. Even though I’m still not a great fan of the service, I have to admit that it gives me some value. Many people try to describe Twitter, and most of them end up saying that it’s like a chat (irc, icq, etc.). My own definition would be that “Twitter is a slow motion chat where you get to decide who talks in it“. The key and really interesting part is the decision of who talks in the chat. For me that’s a huge difference between irc and Twitter.
From a business perspective I use Facebook to see what key people in my industry are doing. I can monitor which events they are going to, with whom they are talking, what posted items they are sharing. Again, the good thing about Facebook is that I choose who I want to be friends with. Nevertheless, one of the differences between Facebook and Twitter is that, for Facebook I always need the friendship to be approved, while on Twitter (except for protected accounts which are rare) I can follow whoever I want.
As for the quality of the information I must say that it’s just different. If you want to write about something and it’s long enough (be it more than 2 phrases) you’ll probably write it down in your blog. But if it’s just a link you want to share or an idea about something, you don’t have a tool to share it to a wide audience. Granted that you could write it as a blog post, but you risk burning your readers with a high frequency of posts with very few content. So, that’s where Twitter gets into action. It allows you to post your short musings to a different kind of audience. Getting back to the quality of the information, the good part of it is that you get to choose high profile twitters that you think might say or share interesting things. For example, Martin Varsarsky, Jeremiha Owyang or Mike Butcher are good examples of that. Again, if you don’t like someones content you can always “unfollow” them with no repercussion.
Finally, while reading a book from Ricardo Semler (Angel, thank you so much for the recommendation), I read a very good quote from Mark Twain: “I’m sorry I wrote a long letter, I didn’t have time to write a shorter one“. It holds an awful big truth, it’s harder to write small but meaningful texts than big cluttered ones. So that got me thinking about Twitter and its repercussions on heavy users. How will a 140 character restriction will transform there way of writing and even thinking? I suppose this is something we won’t see at first, but in the long row. I know that I’ve changed the way I listen to people. I’m so used to crawl hundreds of blog posts a day that I look for the essence of things and only if I like the essence, then I’ll read the whole post. This way of working is transcending into my offline life. Now I always find myself telling people to cut the crap and to get to the bottom line (I must say that people in general and in Spain specifically talk, way too much and say way too little).
I also think that, in the same way bloggers evolve and the way they write posts change with time (for better I hope), the same principle applies for Twitter. At first users just write about there life, and then they start to shift away from that and into a more information rich environment (this doesn’t applies to everybody though).
In conclusion, Twitter covers a different niche than blogs or Facebook dies and it targets a different audience. That being said, I recommend people that consider themselves information junkies to give it a try if you haven’t. You can follow me on my Twitter account and hopefully I’ll start changing what I write there. Twitter should read: “What are you thinking?” instead of “What are you doing?”.