Always New Mistakes

December 7, 2007

Life after the 2.0 bubble

Filed under: Blogs, Business — Tags: , , , , — Alex Barrera @ 4:23 pm

Many people are talking about the current technology bubble we are experiencing. It’s something that has been written about in many places. It has even been depicted in the following video (if you haven’t seen it yet, it’s a must):

I don’t want to argue about it, as there has been quite some fuzz around it. What it’s clear to me is that it will eventually burst. When that happens many startups will have to close and many people will lost their jobs. Will it be worst than in 1999? I can’t know, although I personally think it won’t be as dreadful. Anyway, I was wondering what will be the future of the blogosphere when this bubble crashes?. It’s easy to predict that many startups will have to close due to poor or inexistent users, but what will happen to all the tech blogs out there? Brian Oberkirch has an interesting post about the value of most of the current tech blogs. Many of them just reproduce the latest news but with different words. I think we need those kind of blogs, but right now we have way too much like them. We are needing valuable bloggers that, as Brian points, should create hidden relationships between things, and that make us think and analyze current trends. So I wonder, if the bubble bursts, what will happen with all those new-shinny-startup-review-copycats? Will many of us will still be there? If there are no more tech companies, will people stop blogging or they’ll just blog about the bubble’s crash?

Take the example of TechCrunch, if there are no more startups, will they have to blog about other stories? Will the readers continue to read those new stories or will they move on? I guess my point is, should we expect a huge drop in our blog audiences after the bubble bursts? Or even better, will the overall number of posts per day decrease?

Personally I would expect the same level of blog posts, but instead of talking about new companies, they could post detailed analysis about why the startup X or company Y failed. Or for example, about how the companies that did manage to stay alive made it through the crash, what strategies they adopted and lessons learned. Nevertheless, some tech blogs will inevitably disappear or at least lower (a lot) their post rates speeds.

As a blogger or a blog reader, do you think we might be heading to a blog crisis? If not, do you foresee any situation that would eventually lead to a blog crisis?

PS: Sorry about the delay in posting. I’ve had some really stressful weeks, but I’m back with some new posts.

UPDATE: I had to change the url of the video as it had changed. It’s working again šŸ™‚



  1. I was just at a conference here in Houston last week about broadband technologies. The various groups represented had a positive outlook on the development of the infrastructure to bring us the web with the emphasis on faster service. They referred to the “exaflood” of information, but many of them saw online videos being the main reason for being on the web.
    Personally, I do not get social networking sites (because of my own character), but blogging fits the need of those sites. I think that there is enough of us who like the idea of reading the musings of others, and then connecting through comments. For those of us who use blogging partially for business, I think it provides better interaction with our customers.I just do not see blogging as loosing too much ground for a while.

    Comment by frankschulteladbeck — December 8, 2007 @ 11:52 am

  2. Blogging will be like everything else. People will get bored with it and move on to something else. But, you will always have another group right behind them ready to pick up the slack. Plus someone will come along and invent something new. šŸ™‚ L

    Comment by lotus — December 8, 2007 @ 6:11 pm

  3. From what I can tell, TechCrunch is already starting to struggle to find interesting start-ups to write about. As a tech blogger, I think what you will see is lots of bloggers maybe move on when there’s less to write about. Then again, this could be a good thing by getting rid of some of the me-too, jump-on-the-bandwagon blogging that goes on.

    Comment by buckpost — December 11, 2007 @ 9:41 pm

  4. Frank, that’s true indeed, but what will happen if the writers run out of musings? This is specially true for me-too tech blogs. Don’t get me wrong, people will continue to write, it’s human nature, but many subjects will be killed after the bubble, so either you talk about other things, in which case, you are changing your audience, or you slow your posts per day rate.

    Comment by alexbarrera — December 11, 2007 @ 11:43 pm

  5. Buckpost, I agree with you 100%. Most of the information I read each day is just duplicates from other blogs. Sometimes I even get 8 or 10 times the same news. I suppose that writing an in-depth analysis will get quite hard for all the me-too blogs that just replicate stuff from other places.

    Comment by alexbarrera — December 11, 2007 @ 11:46 pm

  6. Just as a side note, some follow ups:

    Comment by alexbarrera — December 11, 2007 @ 11:51 pm

  7. Alex-
    Life is ever changing, and for myself, my postings on my own blog and two other sites where I guest author deal with my industry (real estate, which has its own issues at this time) deal with this changing world, so I am provided with enough material. To be honest, there are not many people writing about some topics in my profession, so I do not have that many bloggers jumping on the same subject as I.

    My personal philosophy (oh, god, here he goes breaking out the personal belief card) is that individuals who are involved and care for their topic will continue to find ways to explore that idea. I enjoy reading those ideas, but the conference I mentioned was pointing towards a site like YouTube becoming the focus of people using the web, since videos are so much more entertaining. However, I think that a good analogy is that of a book and the movie based on the book: the writing is so much richer in information than the image.

    Blogging will fade from the stage, but it will hold a place.

    Comment by frankschulteladbeck — December 12, 2007 @ 12:37 pm

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