Comments on: Facebook’s nextgen ad platform analysis http://alwaysnewmistakes.wordpress.com/2007/11/07/facebooks-nextgen-ad-platform-analysis/ "Fortitudine Vincimus" - Rants and thoughts of an optimist mind Tue, 24 Nov 2009 14:12:36 +0000 http://wordpress.com/ hourly 1 By: loans23 http://alwaysnewmistakes.wordpress.com/2007/11/07/facebooks-nextgen-ad-platform-analysis/#comment-305 loans23 Tue, 02 Sep 2008 21:54:19 +0000 http://alwaysnewmistakes.wordpress.com/2007/11/07/facebooks-nextgen-ad-platform-analysis/#comment-305 wow !! its very unconventional point of view. Good post. realy good post thank you ;) wow !!
its very unconventional point of view.
Good post.
realy good post

thank you ;)

]]> By: alexbarrera http://alwaysnewmistakes.wordpress.com/2007/11/07/facebooks-nextgen-ad-platform-analysis/#comment-17 alexbarrera Thu, 08 Nov 2007 17:51:15 +0000 http://alwaysnewmistakes.wordpress.com/2007/11/07/facebooks-nextgen-ad-platform-analysis/#comment-17 You are right, people do buy brand clothing to be more socially accepted. And as some others have expressed, there is nothing bad with it. I wouldn't mind being fan of some cool guy or of a cool company. The problem comes when you are broadcasting this info indiscriminately. For example, if someone knows I like AI, they might tell me they are fans of Peter Norvig. That's useful for me, but imagine if someone broadcast this info to his/her 200 contacts. Most of them won't care at all about that. As Dave Winer puts it: "Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information". But until then, pushing that info to all my friends isn't exactly what I had in mind when talking about personalized information. You are right, people do buy brand clothing to be more socially accepted. And as some others have expressed, there is nothing bad with it. I wouldn’t mind being fan of some cool guy or of a cool company. The problem comes when you are broadcasting this info indiscriminately. For example, if someone knows I like AI, they might tell me they are fans of Peter Norvig. That’s useful for me, but imagine if someone broadcast this info to his/her 200 contacts. Most of them won’t care at all about that. As Dave Winer puts it: “Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information”. But until then, pushing that info to all my friends isn’t exactly what I had in mind when talking about personalized information.

]]> By: Danielle http://alwaysnewmistakes.wordpress.com/2007/11/07/facebooks-nextgen-ad-platform-analysis/#comment-13 Danielle Wed, 07 Nov 2007 03:35:37 +0000 http://alwaysnewmistakes.wordpress.com/2007/11/07/facebooks-nextgen-ad-platform-analysis/#comment-13 I think you're right that most people don't think about how they are providing companies with fodder and endless amounts of data by putting all this information on sites like Facebook and MySpace, and even Google (Gmail, specifically). Facebook is particularly successful because the ads are so discreet (MySpace ads are much more overt and annoying). However, I don't think this is much different from buying name brand clothing that boasts the name of the company. People don't seem to mind being marketed to, or being a tool for a company. It makes them feel special or something. It's also a cost-benefit analysis: people put up with ads on Facebook and potential privacy risks in order to stay connected with peers and to be more socially accepted. People wear name brands for the same reason: they have a stigma attached, especially if the brand is expensive. Culture sure is a funny thing. How did we get so brainwashed? I think you’re right that most people don’t think about how they are providing companies with fodder and endless amounts of data by putting all this information on sites like Facebook and MySpace, and even Google (Gmail, specifically). Facebook is particularly successful because the ads are so discreet (MySpace ads are much more overt and annoying).
However, I don’t think this is much different from buying name brand clothing that boasts the name of the company. People don’t seem to mind being marketed to, or being a tool for a company. It makes them feel special or something.
It’s also a cost-benefit analysis: people put up with ads on Facebook and potential privacy risks in order to stay connected with peers and to be more socially accepted. People wear name brands for the same reason: they have a stigma attached, especially if the brand is expensive.

Culture sure is a funny thing. How did we get so brainwashed?

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